Overview

This book looks at the rapid expansion of professional public relations in Asia Pacific and discusses the foundational skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders.

The contents are both theoretical and practical, covering the core practices of public relations - public and government affairs, marketing communications, branding, media relations, corporate and financial communications, issues and crisis management, internal and change management, and corporate responsibility. The book investigates the impact of digital media across all disciplines as a common unifying theme.

The book is well structured and easy to navigate - and is the first to offer case studies and professional insights based on the Asia Pacific experience. It covers concepts, and then moves to examine the process and practice of public relations.

Written by two highly-qualified authors, who each have over 20 years experience in the industry, this book will appeal to current Asia Pacific practitioners and students, as well as those working in the region for the first time.

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9786613401564

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