Public Relations Strategic Toolkit, The: An Essential Guide to Successful Public Relations Practice
Author:   Alison Theaker ,  Heather Yaxley
Publisher:   Routledge
ISBN:  

9781283585187


Pages:   401
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Public Relations Strategic Toolkit, The: An Essential Guide to Successful Public Relations Practice


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Overview

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include:

  • definitions of key terms
  • contemporary case studies
  • insight from practitioners
  • handy checklists
  • practical activities and assignments
Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

Full Product Details

Author:   Alison Theaker ,  Heather Yaxley
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781283585187


ISBN 10:   1283585189
Pages:   401
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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