Changing Mo of the Cmo
Author:   Marylee Sachs
Publisher:   Gower
ISBN:  

9781283129022


Pages:   121
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Changing Mo of the Cmo


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Overview

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.

Full Product Details

Author:   Marylee Sachs
Publisher:   Gower
Imprint:   Gower
ISBN:  

9781283129022


ISBN 10:   1283129027
Pages:   121
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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