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OverviewFull Product DetailsAuthor: Scott Anthony , Rebecca MortimerPublisher: Manchester University Press Imprint: Manchester University Press Dimensions: Width: 13.80cm , Height: 3.00cm , Length: 21.60cm Weight: 0.476kg ISBN: 9780719084577ISBN 10: 0719084571 Pages: 280 Publication Date: 01 May 2012 Audience: Adult education , Further / Higher Education Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable ![]() The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsAcknowledgements List of illustrations 1. After the Great War: The origin of public relations 2. Beginnings: The Empire Marketing Board, 1926-33 3. The Projection of England and Documentary Cinema 4. A triumph of public relations: The GPO, 1933-35 5. The limits of public relations The BBC and The Ministry of Information 6. Rebuilding the nation: The Festival of Britain and the formation of the Institute of Public Relations 7. Conclusion Notes Appendix: The projection of England by Sir Stephen Tallents Bibliography Index -- .Reviews'An engaging and thoroughly researched contribution to the debate about an often misunderstood industry' Alastair Campbell, Journalist and Broadcaster 'You may not expect the story of a civil servant who went on to become the first President of the Institute for Public Relations to be either fascinating or revealing of a whole sweep of national history. Scott Anthony's prismatic and lucidly written study of Sir Stephen Tallents and his career as a maverick and highly creative public sector entrepreneur is surely the book that will change your mind. Truly an excellent piece of work, which adds a new dimension to our understanding of the British twentieth century...' Professor Patrick Wright 'This book restores Stephen Tallents to his rightful place as one of the most important of the strangely radical benevolent bureaucrats of the interwar years... A fascinating book, especially relevant as a reminder of possibility to an era whose public sphere has been devalued and eviscerated.' Owen Hatherley, Writer and Journalist 'Scott Anthony has illuminated a character and a movement in British media unknown to almost everyone - and rescued public relations from the easy scorn of journalists, by showing that it had its roots, at least in the UK, in a progressive agenda of informing people of what was being done in their name' John Lloyd, Director of Journalism Reuters Institute for the Study of Journalism Stephen Tallents was a pioneer in the field of public relations. Scott Anthony's account of his life and work is a significant contribution to our understanding of how the modern disciplines of PR and communications developed and the history of public relations in the UK. Students and practitioners alike will enjoy and benefit from reading about one of the leading figures in the evolution of our profession Sally Sykes FCIPR - President Chartered Institute of Public Relations 2012 'Well-researched, readable and consistently absorbing' Professor Jeffrey Richards 'Anthony's study is an original and important contribution' Michael Saler, Twentieth Century British History, December 3, 2012 -- . 'An engaging and thoroughly researched contribution to the debate about an often misunderstood industry' Alastair Campbell, Journalist and Broadcaster 'You may not expect the story of a civil servant who went on to become the first President of the Institute for Public Relations to be either fascinating or revealing of a whole sweep of national history. Scott Anthony's prismatic and lucidly written study of Sir Stephen Tallents and his career as a maverick and highly creative public sector entrepreneur is surely the book that will change your mind. Truly an excellent piece of work, which adds a new dimension to our understanding of the British twentieth century...' Professor Patrick Wright 'This book restores Stephen Tallents to his rightful place as one of the most important of the strangely radical benevolent bureaucrats of the interwar years... A fascinating book, especially relevant as a reminder of possibility to an era whose public sphere has been devalued and eviscerated.' Owen Hatherley, Writer and Journalist 'Scott Anthony has illuminated a character and a movement in British media unknown to almost everyone - and rescued public relations from the easy scorn of journalists, by showing that it had its roots, at least in the UK, in a progressive agenda of informing people of what was being done in their name' John Lloyd, Director of Journalism Reuters Institute for the Study of Journalism Stephen Tallents was a pioneer in the field of public relations. Scott Anthony's account of his life and work is a significant contribution to our understanding of how the modern disciplines of PR and communications developed and the history of public relations in the UK. Students and practitioners alike will enjoy and benefit from reading about one of the leading figures in the evolution of our profession Sally Sykes FCIPR - President Chartered Institute of Public Relations 2012 'Well-researched, readable and consistently absorbing' Professor Jeffrey Richards 'Anthony's study is an original and important contribution' Michael Saler, Twentieth Century British History, December 3, 2012 -- . 'An engaging and thoroughly researched contribution to the debate about an often misunderstood industry' Alastair Campbell, Journalist and Broadcaster 'You may not expect the story of a civil servant who went on to become the first President of the Institute for Public Relations to be either fascinating or revealing of a whole sweep of national history. Scott Anthony's prismatic and lucidly written study of Sir Stephen Tallents and his career as a maverick and highly creative public sector entrepreneur is surely the book that will change your mind. Truly an excellent piece of work, which adds a new dimension to our understanding of the British twentieth century...' Professor Patrick Wright 'This book restores Stephen Tallents to his rightful place as one of the most important of the strangely radical benevolent bureaucrats of the interwar years. A fascinating book, especially relevant as a reminder of possibility to an era whose public sphere has been devalued and eviscerated.' Owen Hatherley, Writer and Journalist 'Scott Anthony has illuminated a character and a movement in British media unknown to almost everyone - and rescued public relations from the easy scorn of journalists, by showing that it had its roots, at least in the UK, in a progressive agenda of informing people of what was being done in their name' John Lloyd, Director of Journalism Reuters Institute for the Study of Journalism Stephen Tallents was a pioneer in the field of public relations. Scott Anthony's account of his life and work is a significant contribution to our understanding of how the modern disciplines of PR and communications developed and the history of public relations in the UK. Students and practitioners alike will enjoy and benefit from reading about one of the leading figures in the evolution of our profession Sally Sykes FCIPR - President Chartered Institute of Public Relations 2012 'Well-researched, readable and consistently absorbing' Professor Jeffrey Richards 'Anthony's study is an original and important contribution' Michael Saler, Twentieth Century British History, December 3, 2012 -- . Author InformationScott Anthony is a Leverhulme Fellow at the University of Cambridge. Tab Content 6Author Website:Countries AvailableAll regions |