The Alignment Factor: Leveraging the Power of Total Stakeholder Support
Author:   Cees B.M. Van Riel (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415690751


Pages:   238
Publication Date:   27 March 2012
Format:   Paperback
Availability:   In Print   Availability explained
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The Alignment Factor: Leveraging the Power of Total Stakeholder Support


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Author:   Cees B.M. Van Riel (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.470kg
ISBN:  

9780415690751


ISBN 10:   0415690757
Pages:   238
Publication Date:   27 March 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Aligning Stakeholders through Corporate Communication 2. Gathering Internal Intelligence 3. Developing a Roadmap for Internal Alignment 4. Benefiting from Corporate Communication Support 5. Gathering External Intelligence 6. Developing a Roadmap for External Alignment 7. Benefiting from CC Support 8. Measuring Success of Alignment Efforts 9. Alignment Building and Maintaining Total Stakeholder Support

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Author Information

Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007)

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