Full Product Details
Author: Tim Burt
Publisher: Elliott & Thompson Limited
Imprint: Elliott & Thompson Limited
Dimensions:
Width: 13.50cm
, Height: 2.50cm
, Length: 21.60cm
Weight: 0.386kg
ISBN: 9781907642562
ISBN 10: 1907642560
Pages: 224
Publication Date: 14 June 2012
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Reviews
"""A well-timed book on what has become a major industry in its own right... paints a stark picture of life behind the boardwood panelling."" - Dan Roberts, The Guardian; ""Invaluable"" -www.behindthespin.com; ""Required reading for leaders seeking insights on the risks and opportunities of communicating and conducting business in a digital world."" -Jac Nasser, Chairman, BHP Billiton; ""With the digital revolution disrupting businesses around the world and the media in crisis, public relations is growing with a new confidence. 'Dark Art' unpicks the history and assesses the forces driving modern PR and its increasing influence. Tim Burt offers a shrewd insider's guide."" - Richard Sambrook, Global Vice Chairman, Edelman; ""Manifesto for a more trustworthy PR ... an exposure of PR's 'dark arts'; an analysis of recent turbulence in the great persuasion industry and, ultimately, an argument for a more responsible approach to reputation enhancement"" - Ian Hargreaves, The Financial Times; ""Eye-opening ... shines a light on an industry that likes to be ""heard but not seen"" --New Statesman"
An exposure of PR's 'dark arts;' an analysis of recent turbulence in the great persuasion industry and, ultimately, an argument for a more responsible approach to reputation enhancement. -- Financial Times Drawing on first-hand experience of sticky moments at a clutch of blue-chip companies, Burt paints a stark picture of life behind the boardroom panelling. Guardian
An exposure of PR's 'dark arts;' an analysis of recent turbulence in the great persuasion industry and, ultimately, an argument for a more responsible approach to reputation enhancement. -- Financial Times
An exposure of PR's 'dark arts;' an analysis of recent turbulence in the great persuasion industry and, ultimately, an argument for a more responsible approach to reputation enhancement. -- Financial Times Drawing on first-hand experience of sticky moments at a clutch of blue-chip companies, Burt paints a stark picture of life behind the boardroom panelling. Guardian
Author Information
Formerly an award-winning journalist at the 'Financial Times', Tim Burt is now managing partner at StockWell Communications, where he provides strategic counsel to some of the world's largest companies. He is a former partner at Brunswick, one of the world's largest PR agencies. He lives in London.
