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Full Product Details

Author:   Deirdre Breakenridge
Publisher:   Pearson Education (US)
Imprint:   Pearson FT Press
Dimensions:   Width: 15.40cm , Height: 1.00cm , Length: 22.80cm
Weight:   0.252kg
ISBN:  

9780132983211

ISBN 10:   0132983214
Pages:   176
Publication Date:   17 May 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction:  When Social Media Meets PR, Communication Unites with Technology Chapter 1    PR Practice #1: The PR Policymaker  Chapter 2    New Practice #2: The Internal Collaboration Generator Chapter 3    New Practice #3: The PR Technology Tester  Chapter 4    New Practice #4: The Communications (COMMS) Organizer Chapter 5    New Practice #5: The Pre-Crisis Doctor Chapter 6    New Practice #6: The Relationship Analyzer Chapter 7    New Practice #7: Reputation Task Force Member Chapter 8    New Practice #8: Master of the Metrics Chapter 9    Using Your New PR Practices to Become an Influencer and Change Agent Chapter 10  The Future of PR and Social Media Appendix    The Social Media Strategy Wheel

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Author Information

Deirdre K. Breakenridge is Chief Executive Officer of Pure Performance Communications, a strategic communications and technology consulting firm in the New York Metro area. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. As a five-time published author and entrepreneur, Breakenridge travels worldwide, speaking to corporations and associations on the changing media landscape and the integration of public relations, marketing, and social media. She is an avid blogger at PR 2.0 Strategies and the cofounder of #PRStudChat, a dynamic Twitter community dedicated to educating PR practitioners, students, and educators. Her other books include Putting the Public Back in Public Relations; PR 2.0 New Media, New Tools, New Audiences; and The New PR Toolkit.

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