Public relations books

3737 books were found.

Selling Goodness

Selling Goodness

Author: Michael Levine ,  Michael Levine
ISBN: 9780786116645
Format: Audio
$118.67

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Communication Planning: An Integrated Approach

Communication Planning: An Integrated Approach

Author: Sherry Devereaux Ferguson
ISBN: 9780761913146
Format: Paperback
$179.39

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Communication Planning: An Integrated Approach

Communication Planning: An Integrated Approach

Author: Sherry Devereaux Ferguson
ISBN: 9780761913139
Format: Hardback
$533.00

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The Global Economy, National States and the Regulation of Labour

The Global Economy, National States and the Regulation...

Author: Paul Edwards ,  Tony Elger
ISBN: 9780720123708
Format: Hardback
$189.00

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Using Public Relations Strategies to Promote Your Nonprofit Organization

Using Public Relations Strategies to Promote Your Nonprofit...

Author: Ruth Ellen Kinzey (The Kinzey Company, USA)
ISBN: 9780789002570
Format: Hardback
$305.00

Explore an easy-to-follow explanation on why nonprofits must take a more business-like approach in their communications....  Read More >>

The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter

The Guide to Financial Public Relations: How to Stand...

Author: Larry Chambers
ISBN: 9780910944120
Format: Hardback
$221.00

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Relationship Marketing: Text and Cases

Relationship Marketing: Text and Cases

Author: Helen Peck
ISBN: 9780080525150
Format: Electronic book text
$200.51

Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice...  Read More >>

Preformulating the News. an Analysis of the Metapragmatics of Press Releases.

Preformulating the News. an Analysis of the Metapragmatics...

Author: Geert Jacobs
ISBN: 9786613174741
Format: Electronic book text
$992.64

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Preformulating the News. an Analysis of the Metapragmatics of Press Releases.

Preformulating the News. an Analysis of the Metapragmatics...

Author: Geert Jacobs (University of Antwerp Ghent University University of Antwerp University of Antwerp Ghent University)
ISBN: 9781283174749
Format: Electronic book text
$595.58

Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic...  Read More >>

Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation

Waltzing with the Raptors: A Practical Roadmap to Protecting...

Author: Glen Peters
ISBN: 9780471327325
Format: Hardback
$125.40

In today's interconnected global economy, a company's reputation is critical. Glen Peters, architect of the cutting-edge...  Read More >>

Understanding Learning at Work

Understanding Learning at Work

Author: David Boud (Deakin University, Australia) ,  John Garrick
ISBN: 9780415182294
Format: Paperback
$110.00

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Understanding Learning at Work

Understanding Learning at Work

Author: David Boud (Deakin University, Australia) ,  John Garrick
ISBN: 9780415182287
Format: Hardback
$399.00

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Communicating When Your Company is Under Siege

Communicating When Your Company is Under Siege

Author: Marion Pinsdorf
ISBN: 9780823217847
Format: Paperback
$58.08

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Corporate Community Relations: The Principle of the Neighbor of Choice

Corporate Community Relations: The Principle of the...

Author: Edmund M. Burke
ISBN: 9780275964719
Format: Paperback
$62.00

Employees are attracted to companies that have a good community reputation. Just as successful companies need to...  Read More >>

Communicating When Your Company is Under Siege

Communicating When Your Company is Under Siege

Author: Marion Pinsdorf
ISBN: 9780823217830
Format: Hardback
$145.20

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Corporate Community Relations: The Principle of the Neighbor of Choice

Corporate Community Relations: The Principle of the...

Author: Edmund M. Burke
ISBN: 9781567201925
Format: Hardback
$131.00

Employees are attracted to companies that have a good community reputation. Just as successful companies need to...  Read More >>

Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish

Campaign Strategies and Message Design: A Practitioner's...

Author: Mary Moffitt
ISBN: 9780275964702
Format: Paperback
$62.00

Moffitt provides an examination of the conceptualizing, planning, and execution of a public relations, advertising,...  Read More >>

The Voice of Business: Hill & Knowlton and Postwar Public Relations

The Voice of Business: Hill & Knowlton and Postwar Public...

Author: Karen S. Miller
ISBN: 9780807824399
Format: Hardback
$184.67

Business ideology and public opinion in post-World War II America.  Read More >>

Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish

Campaign Strategies and Message Design: A Practitioner's...

Author: Mary Moffitt
ISBN: 9780275955922
Format: Hardback
$140.00

Moffitt provides an examination of the conceptualizing, planning, and execution of a public relations, advertising,...  Read More >>

Japanese Management Techniques and British Workers

Japanese Management Techniques and British Workers

Author: Andy Danford
ISBN: 9780720123685
Format: Hardback
$273.00

Analyzing the impact of ""Japanese-style"" management techniques such as lean production, teamworking and business...  Read More >>

Behind the Scenes at Special Events: Flowers, Props, and Design

Behind the Scenes at Special Events: Flowers, Props,...

Author: Lena Malouf
ISBN: 9780471254911
Format: Hardback
$250.80

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Communication Planning

Communication Planning

Author: Sherry Devereaux Ferguson (Professor, Department of Communication, University of Ottawa) ,  Sherry Devereaux Ferguson (University of Ottawa, Canada)
ISBN: 9781322306797
Format: Electronic book text
$480.48

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare...  Read More >>

Fundamentals of Corporate Communications

Fundamentals of Corporate Communications

Author: Richard Dolphin ,  David Reed
ISBN: 9780750641869
Format: Hardback
$143.00

Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is,...  Read More >>

Latest Reading Guide

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