Free Delivery Over $100
3737 books were found.
Read More >>
Explore an easy-to-follow explanation on why nonprofits must take a more business-like approach in their communications.... Read More >>
Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice... Read More >>
Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic... Read More >>
In today's interconnected global economy, a company's reputation is critical. Glen Peters, architect of the cutting-edge... Read More >>
Employees are attracted to companies that have a good community reputation. Just as successful companies need to... Read More >>
Moffitt provides an examination of the conceptualizing, planning, and execution of a public relations, advertising,... Read More >>
Business ideology and public opinion in post-World War II America. Read More >>
Analyzing the impact of ""Japanese-style"" management techniques such as lean production, teamworking and business... Read More >>
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare... Read More >>
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is,... Read More >>