Public relations books

""Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments...  Read More >>

Bullying is an increasing problem int he workplace. It is estimated that five million workers are bullied earch...  Read More >>

Bullying appears to be an increasing problem in the workplace. It is estimated that five million workers are bullied...  Read More >>

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Over the course of the twentieth century the popular perception of America's giant corporations has undergone an...  Read More >>

Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive...  Read More >>

Aims to represent a comprehensive source of basic information on careers. Each 160-page guide offers information...  Read More >>

Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better...  Read More >>

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The focus of this bk. will be on teams and how they are best managed and trained. Crew Resource Mgt. (CRM) has been...  Read More >>

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective...  Read More >>

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated...  Read More >>

Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity...  Read More >>

Raise your organization's productivity and morale with the proper EAPs!The development of employee assistance programs...  Read More >>

Converted Data is a discussion of how organizations should deal with activists and pressure groups. Denise Deegan...  Read More >>

Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways...  Read More >>

The famous Campaign Brief agency has compiled its annual look at the very best of advertising from Asia, Australia...  Read More >>

Examines the role that social capital plays in organizations. This book argues that social capital is integral to...  Read More >>

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help...  Read More >>

This is a collection of contemporary international public relations case studies which examine the effective use...  Read More >>

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Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective...  Read More >>

What is this Report about?Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific,...  Read More >>