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Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected... Read More >>
Targeted towards public relations practitioners, this book is about understanding organizations, especially the... Read More >>
Leadership Lessons presents a series of object lessons on sound public affairs leadership drawn from the life of... Read More >>
Annual providing an overview of current corporate identity design. Covers multinational giants and small businesses... Read More >>
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Cmo afectan las nuevas tecnologas en el trabajo administrativo? Puede la oficina funcionar como una autntica unidad... Read More >>
This volume addresses the importance of images of nations in international relations, assuming that the behaviour... Read More >>
Focusing on fine art publicity, this text considers how artists can fashion an effective PR plan and make publicity... Read More >>
This is a comparative analysis of public relations as practiced in various countries and regions around the world.... Read More >>
The first critical and state-of-the-art review of the relations between telecommunications and all aspects of city... Read More >>
Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in... Read More >>
Describes all aspects of service provision, and includes guidelines for negotiating a service-level agreement, methods... Read More >>