Public relations books

John Hayes examines the nature of interpersonal skills - the goal-directed behaviours that we use in face-to-face...  Read More >>

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help...  Read More >>

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This is an updated and revised edition of the author's book on international public relations and global reputation....  Read More >>

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Lets you in on the secrets large corporations have paid to learn from a corporate Public Relations professional....  Read More >>

This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an...  Read More >>

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Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique...  Read More >>

This book introduces readers to the public relations profession, offering insights into firms, roles, responsibilities,...  Read More >>

Aeron Davis is the first to offer a general overview of therise and impact of professional public relations in Britain,...  Read More >>

Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM)....  Read More >>

Endorsed by the Public Relations Institute of Australia, this new edition is a total update of the text, including...  Read More >>

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing...  Read More >>

My studies on the ""uncertain consumer"" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung...  Read More >>

Your company needs a call center to be competitive in the 21st century  Read More >>

Get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction...  Read More >>

For the first time in one volume, the leading proponents and practitioners of action learning define their approach,...  Read More >>

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Presents a broad international survey of the development and current practices of occupational social work as practiced...  Read More >>

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Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner,...  Read More >>

Every business communicator knows that the Internet has become an incredibly powerful and multifaceted public relations...  Read More >>