Overview

This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. An overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities and its application in a variety of settings and scenarios are provided. It profiles the ten largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution and PR for diverse organizations. It should be of interest to those studying public relations at university level; recent mass communication, journalism and PR graduates; interns in PR firms; and employees in other fields contemplating a move to this profession.

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9780805840216

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Reviews

Review of the first edition: Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format. --Public Relations Journal Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries. --Choice Review of the first edition: Realistic and highly readable...all the basics are in this small but powerful package of information. --Llyle J. Barker Associate Professor of Journalism, Ohio State University School of Journalism Review of the first edition: Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR. --Franklin Walton Senior Vice President, Ruder-Finn, international public relations organization Review of the first edition: Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world. --Steve Iseman Professor, Ohio State University

Review of the first edition: Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format. -Public Relations Journal Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries. -Choice Review of the first edition: Realistic and highly readable...all the basics are in this small but powerful package of information. -Llyle J. Barker Associate Professor of Journalism, Ohio State University School of Journalism Review of the first edition: Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR. -Franklin Walton Senior Vice President, Ruder-Finn, international public relations organization Review of the first edition: Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world. -Steve Iseman Professor, Ohio State University

"Review of the first edition: ""Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format."" —Public Relations Journal ""Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries."" —Choice Review of the first edition: ""Realistic and highly readable...all the basics are in this small but powerful package of information."" —Llyle J. Barker Associate Professor of Journalism, Ohio State University School of Journalism Review of the first edition: ""Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR."" —Franklin Walton Senior Vice President, Ruder-Finn, international public relations organization Review of the first edition: ""Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world."" —Steve Iseman Professor, Ohio State University"

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