Public relations books

Starting with a theoretical framework for global public relations research and practice, this book presents contributions...  Read More >>

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Starting with a theoretical framework for global public relations research and practice, this book presents contributions...  Read More >>

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This handbook represents the state of the public relations profession throughout the world, with contributions from...  Read More >>

Sie lernen, die Funktionsweise und das gesamte Instrumentarium zu beherrschen sowie die Stellung der Öffentlichkeitsarbeit...  Read More >>

Offers advice on the art of PR and branding. By creating a fictional...  Read More >>

This is a guide to planning the preliminary research for a public relations project and creating a plan to achieve...  Read More >>

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This volume examines public relations from a variety of different perspectives, a management perspective, a rhetoric...  Read More >>

Designed to prepare upper-level undergraduate and graduate business students for work in the field of global sales...  Read More >>

Designed to prepare upper-level undergraduate and graduate business students for work in the field of global sales...  Read More >>

This title introduces the reader to contemporary theoretical and research issues and then provides a comprehensive...  Read More >>

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An international and multidisciplinary collection of works capturing the quintessence of the corporation and its...  Read More >>

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its...  Read More >>

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential,...  Read More >>

This book shows communications and marketing professionals how to manage the message, the story, in this post-internet...  Read More >>

""We're gonna nail 'em!"" That's the threat made against corporations and well-known people by aggressors trying...  Read More >>

For students and professionals in the fields of business, communications, journalism, or political science, this...  Read More >>

Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first...  Read More >>

Provides crisis communications procedures with expert input from crisis beat reporters and emergency responders,...  Read More >>

Mark D. Alleyne analyzes the key role of the UN's public information department in the organization's pursuit of...  Read More >>

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