Nail 'Em!
Author:   Eric Dezenhall
Publisher:   Prometheus Books
ISBN:  

9781591020479


Pages:   342
Publication Date:   01 February 2003
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Nail 'Em!


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Overview

""We're gonna nail 'em!"" That's the threat made against Eric Dezenhall's clients - usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. 'Nail 'Em!' is an exploration of the personalities, conflicts, and motivations involved in such attacks and Dezenhall's unique communications approach to slowing, preventing, and reversing such situations.

Full Product Details

Author:   Eric Dezenhall
Publisher:   Prometheus Books
Imprint:   Prometheus Books
Dimensions:   Width: 15.00cm , Height: 1.30cm , Length: 23.00cm
Weight:   0.476kg
ISBN:  

9781591020479


ISBN 10:   1591020476
Pages:   342
Publication Date:   01 February 2003
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Author Information

Eric Dezenhall is a founding partner of Nichols/Dezenhall, a Washington, DC firm that oversees hard news media relations, crises, and marketplace assaults. A graduate of Dartmouth College, he also served in Ronald Reagan's White House Office of Communications.

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