Public relations books

Covering both theoretical and practical aspects of the field, this textbook focuses on the role of pubic relations...  Read More >>

A comprehensive guide to fundraising management, blending academic knowledge with professional practice, this text...  Read More >>

Guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational...  Read More >>

A comprehensive guide to fundraising management, blending academic knowledge with professional practice, this text...  Read More >>

Nach einer kompakten Darstellung der Grundlagen der Pressearbeit arbeiten die Autoren die besonderen Aspekte der...  Read More >>

A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations)...  Read More >>

Terry Hannington provides a ""blueprint"" for effectively measuring and managing your reputation. That means understanding...  Read More >>

This textbook gives students both the fundamental knowledge and the basic writing preparation required to begin...  Read More >>

Mit Beginn der 90er Jahre ist ""Shareholder Value"" auch in Deutschland zunehmend zum Schlagwort geworden. Der Autor...  Read More >>

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Latino immigration to the Midwest has had a significant impact on police-community relations, particularly, in smaller...  Read More >>

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A fully revised and updated second edition of the comprehensive Australian introduction to theory and professional...  Read More >>

From a leading publicity director in the book industry-an essential guide for authors to getting maximum exposure...  Read More >>

Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships -...  Read More >>

Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder...  Read More >>

Offers an introduction to the theories and practices of the public relations industry. This title traces the history...  Read More >>

Discoveries, protests over the destruction of sites and debates over the return of artefacts such as the Elgin marbles...  Read More >>

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A Branded World: Adventures in Public Relations and the Creation of Superbrands  Read More >>

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques,...  Read More >>

What role does a school play in a community and society?This book examines the need for educational establishments...  Read More >>

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach....  Read More >>

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson...  Read More >>