Overview

Toward the Common Good presents the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field. Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context.

Full Product Details

Author:   Donn James Tilson, APR, Fellow PRSA ,  Emmanuel C. Alozie
Publisher:   Pearson Education (US)
Imprint:   Pearson
Dimensions:   Width: 23.40cm , Height: 2.10cm , Length: 17.80cm
Weight:   0.669kg
ISBN:  

9780205361380

ISBN 10:   0205361382
Pages:   464
Publication Date:   23 February 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Foreword. Toward the Common Good: A Global View. I. A PRE-ODYSSEY VIEW. 1. The Historical Empowerment of Public Opinion and Its Relationship to the Emergence of Public Relations as a Profession. Melvin L. Sharpe and Betty J. Pritchard. II. AROUND LATIN AMERICA. Latin America: A Perpetual Land of the Future? Donn James Tilson. 2. The Other New Mexico: Public Relations Accelerates the Move to a Legitimate Democracy. Richard K. Long. 3. Privatization and Government Campaigning in Ecuador: Caudillos, Corruption and Chaos. Donn James Tilson. 4. Peru's Fujimori: The Campaign to Sell the Administration's Neoliberal Policies. Alan Freitag. 5. Public Relations in Latin America: A Survey of Professional Practice of Multinational Firms. Sandra L. Montenegro. III. AROUND EUROPE. Around Europe: An Introduction. Hugh M. Culbertson. 6. Public Relations in Slovenia: Transition, Change, and Excellence. James E. Grunig, Larissa A. Grunig, and Dejan Vercic. 7. Public Relations and Romania: Tourism and Dracula's Homeland. Rachael Doksoz 8. Theoretical Development of Public Relations in Russia. Katerina Tsetsura and Dean Kruckeberg. 9. The White Nights: A Public Relations Case Study of a Russian Company. David Ritchey. IV. AROUND AFRICA. The Quest for Public Relations in Africa: An Introduction. John Fobanjong. 10. Public Relations, Decolonization, and Democracy: The Case of Kenya. Jacquie L'Etang and George Muruli. 11. Theoretical Exigencies of Public Relations Practice in a Developing Democracy: A Case Study of Nigeria's Fourth Republic. Emmanuel C. Alozie. 12. Fire at Nigeria's Treasure Base: An Analysis of Shell Petroleum's Public Relations Strategies in the Wake of the Niger Delta Crisis. Chris W. Ogbondah and Amiso George. 13. Applying Reconstructured and Social Responsibility Theories to Foreign Direct Investment and Public Relations for Social Change in Sub-Saharan Africa. Cornelius Pratt and Charles Okigbo. 14. Public Relations in Emerging Democracies: The Case of Ghana. Isaac Abeku Blankson. 15. Public Relations in South Africa: A Communication Tool for Change. Arnold S. de Beer and Gary Mersham. V. AROUND ASIA. Introduction to Asian Public Relations. Mazharul Haque. 16. Overview of Public Relations in Asia. Mazharul Haque. 17. Singapore Poised for Prominence in Public Relations Among Emerging Democracies. Doug Newsom. 18.The Media and Reformasi in Indonesia: Public Relations Revisited. Amos Owen Thomas. 19.The Evolving Face of Public Relations in Malaysia. Anuradha Venkateswaran. About the Authors. Subject Index.

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