Public Relations and Communication Management in Europe
Author:   Dejan Vercic (Pristop Communications, Slovenia) ,  Dejan Vercic (Pristop Communications, Slovenia) ,  Betteke Van Ruler
Publisher:   Walter de Gruyter
ISBN:  

9781282193758


Pages:   502
Publication Date:   01 January 2004
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Public Relations and Communication Management in Europe


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Overview

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an insider point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Full Product Details

Author:   Dejan Vercic (Pristop Communications, Slovenia) ,  Dejan Vercic (Pristop Communications, Slovenia) ,  Betteke Van Ruler
Publisher:   Walter de Gruyter
Imprint:   Walter de Gruyter
ISBN:  

9781282193758


ISBN 10:   1282193759
Pages:   502
Publication Date:   01 January 2004
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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