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3749 books were found.
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the... Read More >>
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>
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This text offers step-by-step processes for strategic communication activities, including planning, research, implementation,... Read More >>
This volume applies a cultural studies analysis to the practice of public relations. It is intended for students... Read More >>
The contributors look at all areas of managing external relations, from links with local authorities and support... Read More >>
This updated and revised volume shows how to achieve a global reputation, and why this makes a vital contribution... Read More >>
State-of-the-art methods for finding, securing, and retaining the best corporate sponsorsThe authoritative guide... Read More >>
Presents a broad international survey of the development and current practices of occupational social work as practiced... Read More >>
This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research... Read More >>
A guide to career opportunities in advertising and public relations. It contains information on salary ranges, new... Read More >>
Bbullying in the workplace is endemic within working life in Britain. This book explores the issues associated with... Read More >>
Norman L. Wolfson retired some years ago after serving many heads of corporations and heads of state in the communications... Read More >>
This book provides advice from the Chief Executive of one of the biggest PR firms in the world on how to manage... Read More >>
A collection of contemporary international public relations case studies from the UK, Norway, Spain, Sweden, South... Read More >>
Corporate communications are now hugely important in the success of companies and organizations. Read More >>
A textbook covering all areas of integrated marketing communications, combining empirical research with a wider... Read More >>