Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Author:   Philip J. Kitchen ,  Don E. Schultz
Publisher:   Palgrave Macmillan
ISBN:  

9780333926390


Pages:   410
Publication Date:   04 September 2001
Format:   Hardback
Availability:   Out of stock   Availability explained
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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century


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Author:   Philip J. Kitchen ,  Don E. Schultz
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 15.20cm , Height: 2.90cm , Length: 22.90cm
Weight:   0.775kg
ISBN:  

9780333926390


ISBN 10:   0333926390
Pages:   410
Publication Date:   04 September 2001
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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PHILIP J.KITCHEN is the Martin Naughton Professor of Business Strategy, specialising in Marketing, at the Queen's University Management School, Belfast. - DON E.SCHULTZ is Professor on Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. - Both authors travel extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.

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