Full Product Details
Author: C. Genasi
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Dimensions:
Width: 15.50cm
, Height: 1.10cm
, Length: 23.50cm
Weight: 0.326kg
ISBN: 9780333963654
ISBN 10: 0333963652
Pages: 192
Publication Date: 12 October 2001
Audience:
College/higher education
,
Professional and scholarly
,
General/trade
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Reviews
'...a good introduction for new public relations managers or entrepreneurs.' - Publishers Weekly 'Winning Reputations is a real winner...It provides valuable insight about reputation management from a leading practitioner working on the front lines with some of the world's top companies.' - Professor Charles J. Fombrun, Executive Director, Reputation Institute, Leonard N. Stern School of Business, New York University 'A comprehensive and persuasive tour of the issues facing communications professionals in the new era.' - Peter Hehir, Former Chairman of Porter Novelli International 'Sharp; well-focused; truly international - and takes the mystery out of spin.' - Colin Farrington, Director General, The Institute of Public Relations 'This book shows how reputation promotion can lead to corporate responsibility not just self-aggrandizement.' - Kate Nicholas, Editor, PR Week
'...a good introduction for new public relations managers or entrepreneurs.' - Publishers Weekly 'Winning Reputations is a real winner...It provides valuable insight about reputation management from a leading practitioner working on the front lines with some of the world's top companies.' - Professor Charles J. Fombrun, Executive Director, Reputation Institute, Leonard N. Stern School of Business, New York University 'A comprehensive and persuasive tour of the issues facing communications professionals in the new era.' - Peter Hehir, Former Chairman of Porter Novelli International 'Sharp; well-focused; truly international - and takes the mystery out of spin.' - Colin Farrington, Director General, The Institute of Public Relations 'This book shows how reputation promotion can lead to corporate responsibility not just self-aggrandizement.' - Kate Nicholas, Editor, PR Week
Author Information
CHRIS GENASI is Chief Executive of the Corporate Division of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.
