Overview

Full Product Details

Author:   Grahame Dowling (, Australian Graduate School of Management)
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.475kg
ISBN:  

9780199252206

ISBN 10:   0199252203
Pages:   320
Publication Date:   13 June 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Introduction Part I: Corporate Reputations 1: Corporate Reputation Value: Good Really is Better Than Bad 2: Stakeholders: Each Group Holds a Different Image and Reputation 3: How Corporate Images are Formed: Identifying the Pieces of the Jigsaw Puzzle Part II: Factors Which Affect Corporate Images 4: Vision and Mission: The Soul of Corporate Reputation 5: Formal Company Policies: The Guiding Hands 6: Organizational Culture: The Invisible Web 7: Corporate Communication: What to Say 8: Corporate Identity: What You See is Often Less Than What You Get 9: Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image Part III: Managing Corporate Images and Reputations 10: Measuring Images and Reputations: What Do Stakeholders Actually Think? 11: Managing and Changing Corporate Images: It Can be Done 12: The Crisis: Communication Strategies to Protect Desired Images and Reputations 13: Recap: Avoiding the Twelve Most Common Traps

Reviews

Clear writing style and concise arguments ... thought-provoking and extremely readable ... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations will offer many new insights into the important role that corporate reputation plays in the success of business Academy of Management Executive Well written and interesting. Dowling does an excellent job of explaining why managers should spend time and resources to develop the organizational reputation Academy of Management Executive Dowling has created a book that is widely applicable to a variety of business situations. Creating Corporate Reputations will appeal to many business and nonprofit managerial audiences Academy of Management Executive Dowling has written a book offering fresh and unique insights into how managers create value both for their organizations and for their stakeholders Academy of Management Executive

Author Information

Grahame Dowling is Professor of Marketing at the Australian Graduate School of Management. He is one of Australia's leading researchers and writers on marketing and its importance in today's successful corporations and organizations. He has published over 100 papers in the academic and business press dealing with a wide range of marketing topics. In 1997, Grahame Dowling was named the Distinguished Marketing Researcher in Australia and New Zealand for his work on the adoption and diffusion of innovations. He is currently a member of the editorial boards for the journals Corporate Reputation Review and the Journal of Business-to-Business Marketing.

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