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9780195089424

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*Praise for the first edition: A thoughtful history of campaign advertising. --Adam Clayton, The New York Times Book Review There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising. --Michael Schudson, Philadelphia Inquirer

*Praise for the first edition: <br> A thoughtful history of campaign advertising. --Adam Clayton, The New York Times Book Review<br> There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising. --Michael Schudson, Philadelphia Inquirer<br>

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Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

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