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An International Compilation of Awards Prizes and Recipients Read More >>
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Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen... Read More >>
Write effective copy that is concise, contemporary, captivating and customer-focused. Read More >>
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the... Read More >>
With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides... Read More >>
Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around... Read More >>
This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance... Read More >>
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for... Read More >>
The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground... Read More >>
This volume explores the applications of narrative and storytelling in corporate, public health and political communications,... Read More >>
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers... Read More >>
Explore the power of human connections and the profound impact it can have on our lives and careers through successful... Read More >>
Das Handbuch führt die Wissensbestände der ‚Public Relations/Organisationskommunikation‘ zusammen und berücksichtigt... Read More >>