Public relations books

Write effective copy that is concise, contemporary, captivating and customer-focused.  Read More >>

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the...  Read More >>

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides...  Read More >>

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A critical and global overview of promotional media and culture, exploring the social, political and cultural impact...  Read More >>

In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management...  Read More >>

Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around...  Read More >>

This book explores PR’s historical connection to government communication. This book will add knowledge and understanding...  Read More >>

This essential guide to financial communication provides a concise critical overview of this increasingly important...  Read More >>

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This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance...  Read More >>

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for...  Read More >>

The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground...  Read More >>

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers...  Read More >>

With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear...  Read More >>

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.  Read More >>

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving...  Read More >>

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Media coverage helps you stand out as a business. But how come it’s always your competitor who gets the headlines?...  Read More >>

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving...  Read More >>

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The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore...  Read More >>

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Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community...  Read More >>