Overview

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations and investor relations, and the dominant paradigm of shareholder value. The book explores how the dominant paradigm in financial PR is based on the methodologically and historically incorrect assumption of symmetrical communication. Highlighting the importance of financial communications in the corporate hierarchy where it is often a direct function of the Finance Director, the book critically assesses its ideological role in normalising the idea and role of ‘the market’ and promote the neoliberal view that the sole function of the public company is to increase shareholder value. It opens up new theoretical perspectives by considering retail investor behaviour from the perspective of fandom theory through the behaviour of investors during financial booms, busts and bubbles. This volume will be of interest to researchers in the fields of public relations, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

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9780367340384

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Keith Butterick is award-winning former business journalist. As a director of a financial PR consultancy, he worked on all aspects of the public company life, financial calendar work, company flotations, contested takeovers. He lectured in journalism and public relations at the University of Huddersfield. He is the author of two books, ‘Introducing Public Relations: Theory and Practice’ SAGE, ‘Complacency and Collusion: A Critical Introduction to Finance and Business Journalism’. A consultant on engagement and participation, he advises companies and organisations on effective participation strategies.

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