Overview

Explore the power of human connections and the profound impact it can have on our lives and careers through successful business owner and musician O.G. Euceda's true-life story and motivating entrepreneurial path. In this inspiring book, O.G. Euceda shares his own experiences and reveals how his genuine love for people transformed his life. Through heartfelt storytelling and funny childhood memories of meeting people, he imparts valuable insights on how to cultivate healthy and authentic connections. Drawing from his career in the music industry, the author demonstrates how nurturing lifelong relationships and building interconnected networks can become the foundation for personal and professional success. The Business of People, Net-work to Net-worth challenges the conventional capitalistic mindset of measuring success and offers an alternative perspective. It emphasizes the importance of learning from one another, growing together, and investing intentionally in others. With authenticity and transparency, O.G. Euceda's storytelling approach captivates readers, providing them with a guide filled with wisdom and practical advice. This book is intended for a diverse audience, primarily targeting 18-45 year-olds and college graduates who are eager to build a strong network with their peers. It offers guidance to those who struggle with making friends due to fear of rejection, as well as musicians who are entrepreneurs and young professionals who have started their own businesses, whether online or offline. If you're seeking inspiration, guidance, and a fresh perspective on building meaningful relationships, The Business of People, Net-work to Net-worth is the perfect read. Join O.G. Euceda on this remarkable journey, where you'll discover the immeasurable value of human connections and the impact they can have on every aspect of your life.

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Oscar Geovanny Euceda is a professional musician, artist development coach, and the Co-Founder of TIOGEO, a music and marketing company. Born in Honduras, O.G. fled political persecution alongside his mother and seven siblings to be raised as a refugee in New York. His love for people, as well as his passion for music and starting a new life in America, inspired him to help others. In his debut business biography, O.G. shares insights on how his experience in cultivating authentic friendships in and outside of the music industry led to a successful start to his music career.

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