Reputation: Realizing Value from the Corporate Image
Author:   Charles J. Fombrun
Publisher:   Harvard Business School Publishing
ISBN:  

9780875846330


Pages:   464
Publication Date:   01 January 1996
Format:   Undefined
Availability:   Awaiting stock   Availability explained


Our Price $118.80 Quantity:  
Add to Cart

Share |

Reputation: Realizing Value from the Corporate Image


Add your own review!

Overview

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.

Full Product Details

Author:   Charles J. Fombrun
Publisher:   Harvard Business School Publishing
Imprint:   Harvard Business School Press
Dimensions:   Width: 16.40cm , Height: 3.20cm , Length: 24.30cm
Weight:   0.904kg
ISBN:  

9780875846330


ISBN 10:   0875846335
Pages:   464
Publication Date:   01 January 1996
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Out of Stock Indefinitely
Availability:   Awaiting stock   Availability explained

Table of Contents

Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-interest; reputational capital; the Midas touch; shaping consistent images; of pageants and horse races; managing reputation. Part 2 The ups and downs of reputation: fashion's ins and outs; the MBA academies under siege; so you want a new identity; pitching arm and hammer; the deal-makers; doing good, the Morgan way; song of Solomon. Conclusion: the burden of celebrity.

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now