Publicity and Public Relations
Author:   Dorothy I. Doty ,  Marilyn Pincus
Publisher:   Barron's Educational Series
Edition:   2nd Revised edition
ISBN:  

9780764114014


Pages:   230
Publication Date:   27 April 2001
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $44.85 Quantity:  
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Publicity and Public Relations


Overview

Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations. Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more.

Full Product Details

Author:   Dorothy I. Doty ,  Marilyn Pincus
Publisher:   Barron's Educational Series
Imprint:   Barron's Educational Series Inc.,U.S.
Edition:   2nd Revised edition
Dimensions:   Width: 12.90cm , Height: 1.60cm , Length: 18.80cm
Weight:   0.221kg
ISBN:  

9780764114014


ISBN 10:   0764114018
Pages:   230
Publication Date:   27 April 2001
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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Latest Reading Guide

NOV RG 20252

 

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