Strategic Planning in Public Relations: A Practical Guide
Author:   Kieran Knights
Publisher:   Thorogood
ISBN:  

9781854182258


Pages:   65
Publication Date:   20 August 2001
Format:   Loose-leaf
Availability:   Awaiting stock   Availability explained


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Strategic Planning in Public Relations: A Practical Guide


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Overview

Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence. This essential new Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

Full Product Details

Author:   Kieran Knights
Publisher:   Thorogood
Imprint:   Thorogood
Dimensions:   Width: 22.20cm , Height: 1.50cm , Length: 29.20cm
Weight:   0.522kg
ISBN:  

9781854182258


ISBN 10:   1854182250
Pages:   65
Publication Date:   20 August 2001
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Loose-leaf
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

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Kieran Knights is a successful consultant specialising in strategic planning for public relations. Until 2001 he was Planning Director at Shandwick International, a position he had held since 1996. In a career stretching back more than 20 years he gained experience in various PR roles, including Editorial Director of Bryant Jackson & Associates. He also speaks on strategic planning at many conferences and seminars around the UK.

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