Building a Positive Media Profile. Easy Step by Step Guide.
Author:   Pauline Rowson
Publisher:   Rowmark
ISBN:  

9781280963056


Pages:   110
Publication Date:   01 January 2001
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Building a Positive Media Profile. Easy Step by Step Guide.


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Overview

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This book looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story.

Full Product Details

Author:   Pauline Rowson
Publisher:   Rowmark
Imprint:   Rowmark
ISBN:  

9781280963056


ISBN 10:   1280963050
Pages:   110
Publication Date:   01 January 2001
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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