News for a Change: An Advocate′s Guide to Working with the Media
Author:   Lawrence Wallack ,  Katie Woodruff ,  Lori Dorfman ,  Iris Diaz
Publisher:   SAGE Publications Inc
ISBN:  

9780761919247


Pages:   168
Publication Date:   23 August 1999
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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News for a Change: An Advocate′s Guide to Working with the Media


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Full Product Details

Author:   Lawrence Wallack ,  Katie Woodruff ,  Lori Dorfman ,  Iris Diaz
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 21.50cm , Height: 0.90cm , Length: 27.90cm
Weight:   0.450kg
ISBN:  

9780761919247


ISBN 10:   0761919244
Pages:   168
Publication Date:   23 August 1999
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Foreword - Makani Themba-Nixon Developing Strategy Getting to Know the Media Thinking Like a Journalist Getting Attention Thinking Like an Advocate Shaping the Story Creating News Talking to Journalists Editorial Page Strategies Other Media Strategies Paid Advertising, Talk Radio and the Internet Evaluating Your Media Efforts Conclusion

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