Overview

In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients -- which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations -- amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.

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Miller_s in-depth look at one firm_s campaigns succeeds in creating a more balanced picture of a public relations firm_s operation.<p> History of Education Quarterly

Miller s in-depth look at one firm s campaigns succeeds in creating a more balanced picture of a public relations firm s operation. History of Education Quarterly Miller 's in-depth look at one firm 's campaigns succeeds in creating a more balanced picture of a public relations firm 's operation. History of Education Quarterly Miller_s in-depth look at one firm_s campaigns succeeds in creating a more balanced picture of a public relations firm_s operation. History of Education Quarterly Millera[s in-depth look at one firma[s campaigns succeeds in creating a more balanced picture of a public relations firma[s operation. History of Education Quarterly Millers in-depth look at one firms campaigns succeeds in creating a more balanced picture of a public relations firms operation. History of Education Quarterly One of the few studies of PR firms and surely the best. Choice MillerUs in-depth look at one firmUs campaigns succeeds in creating a more balanced picture of a public relations firmUs operation. History of Education Quarterly The book makes a valuable contribution by explaining the public side of business. Journal of American History A model of historiography. Journalism and Mass Communication Quarterly Fluent and persuasive. American Historical Review

Miller 's in-depth look at one firm 's campaigns succeeds in creating a more balanced picture of a public relations firm 's operation.<p> History of Education Quarterly

Author Information

Karen S. Miller is assistant professor at the University of Georgia in Athens, where she teaches public relations and media history.

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