Communication Planning
Author:   Sherry Devereaux Ferguson (Professor, Department of Communication, University of Ottawa) ,  Sherry Devereaux Ferguson (University of Ottawa, Canada)
Publisher:   Sage Publications, Inc
Volume:   01
ISBN:  

9781322306797


Pages:   276
Publication Date:   01 January 1999
Format:   Electronic book text
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $480.48 Quantity:  
Add to Cart

Share |

Communication Planning


Add your own review!

Overview

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

Full Product Details

Author:   Sherry Devereaux Ferguson (Professor, Department of Communication, University of Ottawa) ,  Sherry Devereaux Ferguson (University of Ottawa, Canada)
Publisher:   Sage Publications, Inc
Imprint:   Sage Publications, Inc
Volume:   01
ISBN:  

9781322306797


ISBN 10:   1322306796
Pages:   276
Publication Date:   01 January 1999
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now