Public relations books

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Black Tie Optional is a complete guide to planning and managing high--profile special events. This revised and expanded...  Read More >>

Even if you think you'll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn't...  Read More >>

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing...  Read More >>

Corporate and special events are an increasingly important part of a company's image and communication plans. This...  Read More >>

Helping professionals prepare for crises and develop communications plans, this book explores critical issues concerning...  Read More >>

"Dr. Mallach's book was the first guide to corporate programs for influencing consultants and analysts, in 1987,...  Read More >>

"Public Relations: From Theory to Practiceprovides a solid theoretical foundation for the public relations field...  Read More >>

Draws together the relationship between event design and the experience of consumers and participants. This book...  Read More >>

How can design help to make PR events unique and compelling occasions? This title sets its sights on the total design...  Read More >>

Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt...  Read More >>

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative...  Read More >>

Gives an authoritative, insider's perspective on the key strategies for creating, implementing, and benchmarking...  Read More >>

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Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book...  Read More >>

Reveals the pros and cons of blogging; the effect of blogging on writing and the printed word; and the effectiveness...  Read More >>

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- La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones...  Read More >>

Demonstrates how educators can use children's work to communicate what is being learned in early childhood and elementary...  Read More >>

* A balanced introduction to how PR functions in society, presenting public relations as neither flawless nor sinister....  Read More >>

* A balanced introduction to how PR functions in society, presenting public relations as neither flawless nor sinister....  Read More >>

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative...  Read More >>

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating...  Read More >>

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