Public relations books

This text on public relations law is intended to be used with mass communication textbooks, adding components such...  Read More >>

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public...  Read More >>

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Public Relations: Managing Competition and Conflictis an introductory book that provides the latest theories and...  Read More >>

Corporations large and small, political figures, artists, and organizations: all of them need public relations to...  Read More >>

Examines corporate communication and tasks from the framework of the Competing Values Perspective.  Read More >>

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This e-book presents six of the accepted papers from the Alan Rawel CIPR Conference 2007 - designed to partner PR...  Read More >>

This is a best practice guide to public relations planning, research & evaluation  Read More >>

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This book covers most of the hot button topics in human resource management. It includes discussions of illegal...  Read More >>

All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity...  Read More >>

Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news...  Read More >>

Covers 17 careers in the field of public relations. The job profiles featured in this work include: Copywriters;...  Read More >>

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included...  Read More >>

Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies,...  Read More >>

HRM is a core element of public service organizations, whose employees are often their most valuable resource. This...  Read More >>

Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers...  Read More >>

A blistering critique of the largely hidden role played by the public relations industry in Australia, Inside Spin...  Read More >>

Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers...  Read More >>

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way...  Read More >>

Answers your questions and guides you through the details of successful contests, from logistics to promotion, and...  Read More >>

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An in-service training workbook for water utility customer service representatives.  Read More >>