Public relations books

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods...  Read More >>

Das Buch ist als Nachschlagewerk für Praktiker und Einsteiger im Berufsfeld Investor Relations sowie für Studierende...  Read More >>

Repräsentative Forschungsarbeiten des =mcminstitute aus Anlass des 10jährigen Bestehens des Instituts für Medien-...  Read More >>

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the...  Read More >>

In recent years, there has been much interest in the 'virtual' –teams, organizations and communities –in management...  Read More >>

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the...  Read More >>

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Breakenridge introduces new PR best practices to use on the Web, including setting up online newsrooms, using visual...  Read More >>

"Keys for Media Relations for Every Public Relations Professional This book will help prepare PR practitioners...  Read More >>

A comprehensive profile of public and government affairs programs, features listings for over 1,700 major U.S. corporations...  Read More >>

This practical, complete, and often humorous public relations guide for organizations that want to win big visibility...  Read More >>

In the last fifty years, Korea has transformed itself from an agrarian, Confucian-based culture into a global and...  Read More >>

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HRM is a core element public service organizations, whose employees are often their most valuable resource. This...  Read More >>

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Presenting an autobiography of a Travel PR guru, this work takes us on a ride from poor boy growing up gay in a...  Read More >>

In the last fifty years, Korea has transformed itself from an agrarian, Confucian-based culture into a global and...  Read More >>

Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively...  Read More >>

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This text provides an introduction to the dynamic, growing, and honourable profession of public relations as it...  Read More >>

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Carney explains current practices and proposes a plan with which to manage media relationships.  Read More >>

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