Public relations books

3749 books were found.

Promoting Equality and Diversity: A Practitioner's Guide

Promoting Equality and Diversity: A Practitioner's Guide...
Author: Henrietta Hill (Barrister, Doughty Street Chambers) , Richard Kenyon (Partner and Deputy Head of Employment, Field Fisher Waterhouse) ISBN: 9780199235452 Format: Paperback	$268.00
Hill and Kenyon explain the fundamental changes in the drive to achieve equality and diversity in the workplace.... Read More >>

A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

A Century of Spin: How Public Relations Became the Cutting...
Author: David Miller , William Dinan ISBN: 9780745326887 Format: Paperback	$65.87
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A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

A Century of Spin: How Public Relations Became the Cutting...
Author: David Miller , William Dinan ISBN: 9780745326894 Format: Hardback	$221.76
A history of the PR industry, and how it has shaped and corrupted politics. Read More >>

The Public Relations Handbook

The Public Relations Handbook
Author: Alison Theaker ISBN: 9780415428026 Format: Paperback	$121.31
Offers an introduction to the theories and practices of the public relations industry. This title traces the history... Read More >>

The Public Relations Handbook

The Public Relations Handbook
Author: Alison Theaker ISBN: 9780415428033 Format: Hardback	$369.60
Offers a comprehensive introduction to the theories and practices of the public relations industry. This book traces... Read More >>

Wie die Marke zur Zielgruppe kommt: Optimale Kundenansprache mit Semiometrie

Wie die Marke zur Zielgruppe kommt: Optimale Kundenansprache...
Author: André Petras , Vazrik Bazil ISBN: 9783834905963 Format: Hardback	$142.29
Denn die Sprache ist eine zentrale Brücke, über die Marken ihre Zielgruppen erreichen und umgekehrt die Zi- gruppen... Read More >>

Public Relations: Concepts, Practice and Critique

Public Relations: Concepts, Practice and Critique
Author: Jacquie L′Etang ISBN: 9781412930475 Format: Hardback	$395.00
This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary... Read More >>

Brand Engagement
Author: I. Buckingham , I Buckingham ISBN: 9781349364473 Format: Paperback	$145.17
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the... Read More >>

Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

Becoming a Public Relations Writer: A Writing Workbook...
Author: Ronald D. Smith (Buffalo State College, USA) ISBN: 9780805863017 Format: Paperback	$184.67
Guides you through the writing process for public relations practice. This work leads you through the various steps... Read More >>

Corporate Reputation

Corporate Reputation
Author: Leslie Gaines-Ross (?) ISBN: 9781281222022 Format: Electronic book text	$105.47
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation In a sea of business books,... Read More >>

Global Public Relations

Global Public Relations
Author: Alan Freitag , Ashli Stokes ISBN: 9781281932006 Format: Electronic book text	$501.60
Presents a structured and practical framework for understanding the complexities of contemporary public relations.... Read More >>

Progress in Scale Modeling: Summary of the First International Symposium on Scale Modeling (Issm I in 1988) and Selected Papers from Subsequent Symposia (Issm II in 1997 Through Issm V in 2006)

Progress in Scale Modeling: Summary of the First International...
Author: Kozo Saito ISBN: 9781281756626 Format: Undefined	$525.36
This book is a selection of seminal papers given at meetings of the International Society for Scale Modeling (ISSM).... Read More >>

The Global Public Relations Handbook

The Global Public Relations Handbook
Author: Krishnamurthy Sriramesh (Massey University, New Zealand Purdue University, USA) , Dejan Vercic (Pristop Communications, Slovenia) ISBN: 9781281931825 Format: Electronic book text	$1045.44
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global... Read More >>

Investor Relations Management

Investor Relations Management
Author: Thomas Schnorrenberg ISBN: 9783834997388 Format: Electronic book text	$158.37
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Strategische PR-Evaluation: Erfassung, Bewertung Und Kontrolle Von Uffentlichkeitsarbeit

Strategische PR-Evaluation: Erfassung, Bewertung Und...
Author: Nanette Besson ISBN: 9783531910765 Format: Electronic book text	$131.97
Die dritte, vollig uberarbeitete Auflage dieses Werkes prasentiert ein erprobtes und optimiertes System von Evaluationstechnik... Read More >>

Wie Die Marke Zur Zielgruppe Kommt

Wie Die Marke Zur Zielgruppe Kommt
Author: Andr Petras , Bazil Vazrik ISBN: 9783834995995 Format: Electronic book text	$184.77
Kommunikation zwischen Menschen vollzieht sich neben der inhaltlich-sachlichen immer auch auf einer emotionalen... Read More >>

Kommunikationsmanagement Im Wandel

Kommunikationsmanagement Im Wandel
Author: Miriam Meckel , Beat Schmid ISBN: 9783834997722 Format: Electronic book text	$237.57
Reprasentative Forschungsarbeiten des =mcminstitute aus Anlass des 10jahrigen Bestehens des Instituts fur Medien-... Read More >>

Public Relations: Concepts, Practice and Critique

Public Relations: Concepts, Practice and Critique
Author: Jacquie L′Etang ISBN: 9781412930482 Format: Paperback	$128.00
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Handbook of Research on Public Information Technology

Handbook of Research on Public Information Technology...
Author: Prof G David Garson , Mehdi Khosrow-Pour ISBN: 9786611165024 Format: Electronic book text	$2613.60
The use of information technology in the public sector has been an increasingly prominent international trend. With... Read More >>

Special Event Production: The Resources

Special Event Production: The Resources
Author: Doug Matthews (Gear Six Creative, Canada) , Doug Matthews (Gear Six Creative, Canada) ISBN: 9780750685238 Format: Paperback	$142.43
Provides a grounding on the specifications and performance of lighting and audio systems, visual presentation technology,... Read More >>

Special Event Production: The Process

Special Event Production: The Process
Author: Doug Matthews (Gear Six Creative, Canada) , Doug Matthews (Gear Six Creative, Canada) ISBN: 9780750682435 Format: Paperback	$123.95
Provides a guide to the technical, behind-the-scenes aspects of special events and covers the steps to take creative... Read More >>

Beteiligung - ein Programm für Politik, Wirtschaft und Gesellschaft

Beteiligung - ein Programm für Politik, Wirtschaft und...
Author: Hans-Peter Meister , Felix Oldenburg ISBN: 9783790816013 Format: Hardback	$171.57
Entscheidungsträger sind zunehmend dort erfolgreich, wo sie nicht länger auf alte Arbeitsteilungen zwischen Unternehmen,... Read More >>

A Cross-Cultural Theory of Voter Behavior

A Cross-Cultural Theory of Voter Behavior
Author: Wojciech Cwalina , Andrzej Falkowski ISBN: 9780789027368 Format: Paperback	$96.99
A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship... Read More >>

Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation...
Author: T C Melewar ISBN: 9786611260460 Format: Electronic book text	$924.00
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies... Read More >>

Financial Accounting and Reporting

Financial Accounting and Reporting
Author: Barry J Elliott , Jamie Elliott ISBN: 9786611552640 Format: Electronic book text	$718.40
Updated in its 9th edition this text includes coverage of International Accounting Standards (IASs) and International... Read More >>

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