Global Public Relations
Author:   Alan Freitag ,  Ashli Stokes
Publisher:   Routledge
ISBN:  

9781281932006


Pages:   310
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Global Public Relations


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Overview

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers:

  • foundational theories, and factors that shape the discipline
  • communication across cultures
  • trends affecting the public relations profession throughout the world.
Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

Full Product Details

Author:   Alan Freitag ,  Ashli Stokes
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781281932006


ISBN 10:   1281932000
Pages:   310
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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