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3749 books were found.
Offers practical insight to the aspects of effective public relations within a sport organization. This book offers... Read More >>
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Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the... Read More >>
Play Nice, Make Money makes the case that a business model that applies the highest ethical standards in its dealings... Read More >>
This book reconfigures the field of public relations so that it can better engage with the changing world of the... Read More >>
Learn what marketing practices can positively impact behavior The success of the application of commercial marketing... Read More >>
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective... Read More >>
Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus.... Read More >>
With commentaries by an international collection of leading judges, this accessible and clearly structured book... Read More >>
Offers an overview of the best practices for workforce cross training, including information on individual and team... Read More >>
Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding... Read More >>
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating... Read More >>
Explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best... Read More >>
Innovative and timely, this PR book is the first to address environmental questions within the context of global... Read More >>
Offers the critical-cultural approach to international public relations theory and practice. This title introduces... Read More >>
Provides tools for companies to interact with customers through blogging communities. This book shows how to transform... Read More >>
From Michael Gurian, the best-selling author of The Minds of Boys and The Wonder of Girls, comes the next-step... Read More >>
A historical inquiry into the ways European cities have used large international events to raise their profile internationally.... Read More >>