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Full Product Details

Author:   Walter W. Wymer Jr ,  Debra Basil ,  Walter W Wymer, JR
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.90cm , Length: 23.40cm
Weight:   0.466kg
ISBN:  

9780789029652

ISBN 10:   0789029650
Pages:   184
Publication Date:   21 May 2007
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword CASE STUDIES The World Anti-Doping Agency: The Role of Social Marketing (Norm O’Reilly and Judith Madill) From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program (Judith Madill and Frances Abele) North Carolina’s Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department (Mike Newton-Ward) EMPIRICAL ARTICLES The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach (Gonzalo Díaz Meneses and Asunción Beerli Palacio) The Internet in Social Marketing Research (Julian De Meyrick) QUALITATIVE ARTICLE Transport Behavior: A Role for Social Marketing (Enda McGovern) CONCEPTUAL FRAMEWORK ARTICLE A Typology of Charity Support Behaviors: Toward a Holistic View of Helping (John Peloza and Derek N. Hassay) Index Reference Notes Included

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Debra Z. Basil, Walter Wymer

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