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Provides a guide to the technical, behind-the-scenes aspects of special events and covers the steps to take creative... Read More >>
Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This... Read More >>
If advertising and public relations were the best ways to connect with a company's audience through traditional... Read More >>
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the... Read More >>
At a time in which reporters are being censored, arrested, kidnapped and even killed, Cooke delivers a must-read... Read More >>
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Learn how to harness the power of branding to showcase your products and services to the right market. This work... Read More >>
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans... Read More >>
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating... Read More >>
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative... Read More >>
This challenging book reflects the intense discussion that is taking place on the nature of public relations and... Read More >>
Corporate and special events are an increasingly important part of a company's image and communication plans. This... Read More >>
Groundwater constitute the most important reservoir of available clean water. Due to its overexploitation, some... Read More >>
Das Handbuch Unternehmenskommunikation stellt auf aktuellem Stand dar, wie Kommunikation zum wirtschaftlichen... Read More >>
Why should it be made illegal to hit children for disciplinary reasons? What right does the way children are raised?... Read More >>
Helps you to understand your children - from toddler to teen, boys and girls - and offers practical tips to improve... Read More >>
This is a best practice guide to public relations planning, research & evaluation. The authors highlight expected... Read More >>
This book analyses the causes of armed conflicts in Southern Africa during the Cold War. It examines the influence... Read More >>
Provides a grounding on the specifications and performance of lighting and audio systems, visual presentation technology,... Read More >>
New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business's... Read More >>