Public Relations Strategy. PR in Practice.
Author:   Sandra Oliver
Publisher:   Kogan Page
Edition:   2nd
ISBN:  

9781280869532


Pages:   146
Publication Date:   01 January 2007
Format:   Undefined
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $93.75 Quantity:  
Add to Cart

Share |

Public Relations Strategy. PR in Practice.


Add your own review!

Overview

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Full Product Details

Author:   Sandra Oliver
Publisher:   Kogan Page
Imprint:   Kogan Page
Edition:   2nd
ISBN:  

9781280869532


ISBN 10:   1280869534
Pages:   146
Publication Date:   01 January 2007
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now