Public Relations Strategy. PR in Practice.
Author:   Sandra Oliver
Publisher:   Kogan Page
ISBN:  

9786610869534


Pages:   146
Publication Date:   01 January 2007
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Public Relations Strategy. PR in Practice.


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Overview

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Full Product Details

Author:   Sandra Oliver
Publisher:   Kogan Page
Imprint:   Kogan Page
ISBN:  

9786610869534


ISBN 10:   6610869537
Pages:   146
Publication Date:   01 January 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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