Public relations books

3749 books were found.

Managing a Public Relations Firm for Growth and Profit

Managing a Public Relations Firm for Growth and Profit...
Author: Alvin C Croft ISBN: 9780789028648 Format: Hardback	$189.00
Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote,... Read More >>

Public Relations Theory II

Public Relations Theory II
Author: Carl H. Botan , Vincent Hazleton ISBN: 9780805833850 Format: Paperback	$96.00
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The P R Buzz Factor: How Using Public Relations can Boost Your Business

The P R Buzz Factor: How Using Public Relations can...
Author: Russell Lawson ISBN: 9780749444686 Format: Paperback	$72.60
A practical guide which gives business owners the tools to analyse their own business in PR terms, in order to reach... Read More >>

Public Relations Disasters: Inside Stories and Lessons Learnt

Public Relations Disasters: Inside Stories and Lessons...
Author: Gerry Mccusker ISBN: 9780749445720 Format: Paperback	$52.67
Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters... Read More >>

Managing a Public Relations Firm for Growth and Profit

Managing a Public Relations Firm for Growth and Profit...
Author: Alvin C Croft ISBN: 9780789028655 Format: Paperback	$94.99
Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote,... Read More >>

Public Relations Theory II

Public Relations Theory II
Author: Carl H. Botan , Vincent Hazleton ISBN: 9780805833843 Format: Hardback	$235.00
"This volume addresses the ""next generation"" of public relations theory, reflecting the growth that has occurred... Read More >>

The Essential Legal Guide to Events: A Practical Handbook for Event Professionals and Their Advisors

The Essential Legal Guide to Events: A Practical Handbook...
Author: David Becker ISBN: 9780955057007 Format: Paperback	$77.50
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Public Relations: Critical Debates and Contemporary Practice

Public Relations: Critical Debates and Contemporary...
Author: Jacquie L'Etang , Magda Pieczka ISBN: 9780805846188 Format: Paperback	$102.00
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Public Relations: Critical Debates and Contemporary Practice

Public Relations: Critical Debates and Contemporary...
Author: Jacquie L'Etang , Magda Pieczka ISBN: 9780805846171 Format: Hardback	$305.00
This book is an overview of the large numbers of areas in which public relations has an element or influence around... Read More >>

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Trust or Consequences: Build Trust Today or Lose Your...
Author: Al GOLIN ISBN: 9780814473887 Format: Paperback	$37.99
Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of... Read More >>

Improving the Performance of Sponsorship

Improving the Performance of Sponsorship
Author: Ardi Kolah (Henley Business School, UK) ISBN: 9780750655378 Format: Hardback	$252.00
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Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising: Theoretical and...
Author: Barbara Mueller ISBN: 9780820463605 Format: Paperback	$131.87
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing... Read More >>

Sport Public Relations

Sport Public Relations
Author: G. Clayton Stoldt , Stephen W. Dittmore ISBN: 9780736053402 Format: Hardback	$182.16
Outlines the basics of public relations, including the differences between public relations and marketing, and focuses... Read More >>

Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists

Tourism Marketing for Cities and Towns: Using Branding...
Author: Bonita M Kolb ISBN: 9786610629503 Format: Electronic book text	$232.06
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NO MULLIGANS ALLOWED: STRATEGICALLY PLOTTING YOUR PUBLIC RELATIONS COURSE

NO MULLIGANS ALLOWED: STRATEGICALLY PLOTTING YOUR PUBLIC...
Author: Gayle Pohl ISBN: 9780757527739 Format: Paperback	$110.75
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Best Practice in Corporate Governance: Building Reputation and Sustainable Success

Best Practice in Corporate Governance: Building Reputation...
Author: Adrian Davies ISBN: 9780566086441 Format: Hardback	$284.00
This book explores the operational issues around corporate governance, giving examples of good practice. It is a... Read More >>

Reputational Risk: A Question of Trust

Reputational Risk: A Question of Trust
Author: Ian Bates , Lynn Drennan ISBN: 9780852977637 Format: Paperback	$118.80
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Gaining Influence in Public Relations: The Role of Resistance in Practice

Gaining Influence in Public Relations: The Role of Resistance...
Author: Bruce K. Berger , Bryan H. Reber ISBN: 9780805852936 Format: Paperback	$80.00
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Gaining Influence in Public Relations: The Role of Resistance in Practice

Gaining Influence in Public Relations: The Role of Resistance...
Author: Bruce K. Berger , Bryan H. Reber ISBN: 9780805852929 Format: Hardback	$200.00
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Today′s Public Relations: An Introduction

Today′s Public Relations: An Introduction
Author: Robert L. Heath , Timothy Coombs ISBN: 9781412926355 Format: Paperback	$452.00
Working to redefine the teaching of public relations by discussing its connection to mass communication, and also... Read More >>

On Deadline: Managing Media Relations

On Deadline: Managing Media Relations
Author: Carole Howard ISBN: 9781577664406 Format: Paperback	$76.43
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Wordsmithing: The Art & Craft of Writing for Public Relations

Wordsmithing: The Art & Craft of Writing for Public...
Author: Ron Rhody , Carol Ann Hackley ISBN: 9780536122773 Format: Undefined	$213.31
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Effective Press Relations for the Built Environment

Effective Press Relations for the Built Environment...
Author: Helen Elias (Atelier Communications, UK) ISBN: 9781280648359 Format: Electronic book text	$435.60
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans... Read More >>

The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation

The Future of Excellence in Public Relations and Communication...
Author: Elizabeth L Toth (University of Maryland, College Park, USA) , Elizabeth L Toth (University of Maryland, College Park, USA) ISBN: 9781282065031 Format: Electronic book text	$548.06
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group... Read More >>

Rethinking Public Relations: PR Propaganda and Democracy

Rethinking Public Relations: PR Propaganda and Democracy...
Author: Kevin Moloney (Bournemouth University, UK) ISBN: 9781280480836 Format: Electronic book text	$541.20
In this updated second edition Kevin Moloney challenges conventional public relations thinking, thoroughly investigates... Read More >>

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