Effective Press Relations for the Built Environment
Author:   Helen Elias (Atelier Communications, UK)
Publisher:   Taylor & Francis Group
ISBN:  

9781280648359


Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Effective Press Relations for the Built Environment


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Overview

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design Effective Press Relations for the BuiltEnvironment, offers practical guidance on topics such as:

  • how to approach planning a strategy for a project
  • how to write, seek approval, build a target press list and issue the information to magazines
  • how to speak to the press
  • how to manage a crisis and handle bad press.
With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

Full Product Details

Author:   Helen Elias (Atelier Communications, UK)
Publisher:   Taylor & Francis Group
Imprint:   Taylor & Francis Group
ISBN:  

9781280648359


ISBN 10:   128064835
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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