Gaining Influence in Public Relations: The Role of Resistance in Practice
Author:   Bruce K. Berger ,  Bryan H. Reber
Publisher:   Taylor & Francis Inc
ISBN:  

9780805852929


Pages:   290
Publication Date:   22 December 2005
Format:   Hardback
Availability:   In Print   Availability explained
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Gaining Influence in Public Relations: The Role of Resistance in Practice


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Overview

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

Full Product Details

Author:   Bruce K. Berger ,  Bryan H. Reber
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.566kg
ISBN:  

9780805852929


ISBN 10:   0805852921
Pages:   290
Publication Date:   22 December 2005
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"Contents: Preface. Influence in Public Relations and Why It's Important. Public Relations Roles, Responsibilities, and the ""Right Thing."" Resistance, Politics, and Power Relations. Identifying and Using Influence Resources in Public Relations. Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics. The Communication Change Project at Whirlpool: Converting Power Into Performance. Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics. The Use of Dissent in Public Relations. The Power of Political Will and Intelligence. Breaking Out of the ""Iron Cage"" of Practice. A Public Relations Manifesto. Appendix: The Dissent Survey."

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Bruce K. Berger, Bryan H. Reber

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