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9780749445720

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Reviews

"""Details some of the world's most infamous, and/or humorously absurd, public relations disasters and the resultant fallout from them... draws lessons for public relations professionals."" Journal of Economic Literature"

Let McCusker's tales of woe, and little grey commentary boxes, teach you how to manage any bad day at PR central. - The Times An excellent book for corporate business executives and students of communications. Should be required reading for all PR consultants. - Alan Capper, Adjunct Professor, New York University

Author Information

Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. Based in Australia, he now runs his own consultancy, Cord Communications, and is the media training director of public speaking consultancy, Kissing-With-Confidence. A regular contributor to lifestyle and marketing publications, he also presents seminars and conferences in Singapore and Australia.

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