Improving the Performance of Sponsorship
Author:   Ardi Kolah (Henley Business School, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750655378


Pages:   304
Publication Date:   08 February 2006
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Improving the Performance of Sponsorship


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Author:   Ardi Kolah (Henley Business School, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
ISBN:  

9780750655378


ISBN 10:   0750655372
Pages:   304
Publication Date:   08 February 2006
Audience:   College/higher education ,  General/trade ,  Postgraduate, Research & Scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Dynamics between sponsor and sponsor seeker; Anatomy of sponsorship strategy; Measurement theory and practice; Exploitation and promotion; New media sponsorship; Event sponsorship; Educational sponsorship; Community sponsorship; Cause-related branding and sponsorship; Ambush and vigilante marketing; Internal communication; Legal and accounting principles in sponsorship

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