Rethinking Public Relations: PR Propaganda and Democracy
Author:   Kevin Moloney (Bournemouth University, UK)
Publisher:   Routledge
Edition:   2nd
ISBN:  

9781280480836


Pages:   249
Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $541.20 Quantity:  
Add to Cart

Share |

Rethinking Public Relations: PR Propaganda and Democracy


Add your own review!

Overview

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as:

  • PR as a form of propaganda which flourishes in a democracy
  • the connections between PR and journalism
  • the media, promotions culture and persuasion.
Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has the connection with democracy and asks what benefits or costs it brings to politics, markets and the media.

Full Product Details

Author:   Kevin Moloney (Bournemouth University, UK)
Publisher:   Routledge
Imprint:   Routledge
Edition:   2nd
ISBN:  

9781280480836


ISBN 10:   1280480831
Pages:   249
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now