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A handbook that represents the state of the public relations profession in the world, with contributions from the... Read More >>
Connects identity - as the driving force behind innovation - to social and economical topics. Read More >>
Employing a discourse analytical approach this book focuses on the under-researched strategy of humour to illustrate... Read More >>
Filled with examples and analysis from the canons of science, philosophy, literature, and religion, with application... Read More >>
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The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical... Read More >>
Die zweite Auflage enthalt eine Vielzahl neuer Beitrage aus der Unternehmenspraxis sowie einige hochaktuelle Interviews... Read More >>
Sie stammte aus der griechischen Mythologie und führte dort als eine der Horen, eine Tochter des Göttervaters Zeus... Read More >>
Unternehmen müssen mit dem Wandel leben und ihn gestalten. Im Laufe der Zeit unterliegt ihre Identität einer Veränderung.... Read More >>
Public Relations: Contemporary Issues and Techniques offers a definitive guide to public relations management.... Read More >>
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless,... Read More >>
Wie entsteht eigentlich eine PR-Krise? Was muss passieren oder unterlassen werden, bis es zum PR-GAU kommt? Die... Read More >>
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations,... Read More >>
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations... Read More >>
Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews... Read More >>
In den Medien findet die Berichterstattung ber Unternehmen und Unternehmer, die in juristische Auseinandersetzungen... Read More >>